AIR reveals the unbelievable game-changing partnership between then-rookie Michael Jordan and Nike’s fledgling basketball division which revolutionized the world of sports and contemporary culture with the Air Jordan brand. This moving story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son’s immense talent, and the basketball phenom who would become the greatest of all time. Watch the Red Carpet Highlights from our closing night and the World Premiere of Air. Plus a post-screening Q&A with the star-studded cast including Ben Affleck, Matt Damon, Viola Davis, and more at the 2023 SXSW Film & TV Festival. About SXSW: SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, this year’s online event features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com. Subscribe: http://www.youtube.com/user/sxsw?sub_... Connect with SXSW: Website: https://www.sxsw.com Facebook: https://www.facebook.com/SXSWFestival/ Twitter: https://twitter.com/sxsw Instagram: https://www.instagram.com/sxsw/ YouTube: https://www.youtube.com/sxsw