Cloverfield is a 2008 American monster movie directed by Matt Reeves, produced by J. J. Abrams and written by Drew Goddard. Before the film's release Paramount Pictures carried out a viral marketing campaign to promote the film. The campaign included viral tie-ins similar to Lost Experience.[4] The film follows five young New Yorkers attending a going-away party on the night that a gigantic monster attacks the city. First publicized within a teaser trailer in screenings of Transformers, the film was released on January 17 in New Zealand and Australia, on January 18 in North America, on January 24 in South Korea, on January 25 in Taiwan, on January 31 in Germany and on February 1 in Ireland, in the UK and in Italy. In Japan, the film was released on April 5. This film has been nominated for a UL Media Award for "Best Dramatic Film."