The New 35MPG 2013 Mazda CX-5 SUV Stars in A Dr Suess -The Lorax Commercial. The new movie is based on the Dr. Seuss' book The Lorax who is about a forest guardian. A"Seuss-ified" 3D-CG version of the Mazda CX-5 showcases how fuel efficient Skyactiv Technology is good for the environment. It is the first and only vehicle to receive the "Truffula Tree Seal of Approval." "We're proud to be working with so many talented individuals to bring to life this wonderful partnership with Universal Pictures and Illumination Entertainment's Dr. Seuss' The Lorax movie," said Don Romano, chief marketing officer, Mazda North American Operations (MNAO), in a press release. "We take a strategic approach when it comes to partnering with other companies and with the launch of our all-new, fuel-efficient, performance driven Skyactiv Technology, this seemed to be a natural fit. The collaboration and integration that went into creating these custom-animated spots featuring the Mazda CX-5 with Skyactiv Technology driving through 'Truffula Valley' is unprecedented." "The Lorax character's view of the environment fits in exactly with Mazda and Skyactiv Technology, so the two were a perfect match for a commercial," said Illumination Entertainment founder and CEO Chris Meledandri, in a press release. "By staying true to who the Lorax and other Truffula Valley animals are we were able to create a fun and engaging spot." www.turnersvillemazda.com